Search Engine Promotion » Submit your web site

After your web site is completed, it is ready to be optimized and submitted or registered to the search engines and directories.   We will initially optimize your web pages with the relevant keywords based on the content of your web site.  We will embed the meta tag codes into your web site.  The meta tags are the title, description, and keywords.  These are information that we will request from you, and we will guide you through the process.  The search engines read the content of the meta tags and determine how your web site will be indexed, categorized, and catalogued.  As users search and find your web site, the information displayed in the search listings will be based on the meta tags.

Meta Tags

Here is a guide on putting together the meta tags.

• Title tag: 5 - 10 words, 60 to 90 characters with spaces.  This should contain the title of your web site and relevant keywords pertaining to your web site products or services you're trying to promote.
• Description tag: This is a concise summary of the your web site such as a description of what you provide as a service, about the products you sell, or generally what your web site is about.  This should be from a minimum of 170 characters with spaces to 200 characters maximum.
• Keyword tag: This should be a limit of 900 characters with spaces.  You must keep it simple and relevant.  You should have a minimum of 10 to a maximum of 20 Keywords per web page.

Free Keyword Suggestion Tools

To help you with selecting proper keywords, here are two free keyword tools.

• » Free Wordtracker Keyword Tool
• » Google Keyword Tool

Why is it important to stick to the limitations of words or characters in the meta tags?

When submitting your web site to the search engines and directories, each search engine or directory has their standard limit of words or characters they want to accept, so it is very crucial to meet their requirements. Otherwise, you could risk not getting your web site registered.

Why is it important to register your web site to the search engines and directories?

When your web site is not registered to the search engines and directories, nobody will be able to find your web site.  Submitting your web site is the only way that search engines and directories know that your web site exists.  They will index, catalogue, and categorize your web site, so that users can find them.  Searchers will not know your web site exists either or find it unless it's already submitted.  The only people who would know about your web site's existence in the Internet is yourself and those whom you've informed about your web site by giving them your web site URL or web address.  But what about those who do not know about your web site, your services, and products?  How will you reach them?  The search engines pull listings of web sites based on the relevant keywords the searchers use to find web sites.  That's basically how your web site gets found.  If the keywords used to search are relevant to your web site, then your chances of being pulled by the search engines are very good.

Is submitting or registering your web site the most effective way of promoting your web site?

When you have a web site, the first step of promoting it is by submitting to the search engines and directories.  However, it is only one of the marketing tactics necessary to be part of the searchable web sites on the Internet.  Getting your web site promoted doesn't end there.  There are other online promotions such as paid-for-inclusion, pay-per-click, getting listed on local search engines for those whose market is in the local areas, and buying a listing in your local directories, and many other.

You must not forget to include your web site address in your business cards, brochures, flyers, and other print media.  When you buy advertisement through radio and television, you should always have your web site address announced and displayed.  In addition, include your web site address when you implement your email marketing campaign.  Those are some of the ways of getting visitors to your web site.

All forms of advertisements or promotions can benefit your web site or business.

Get your web site submitted to the search engines and directories.

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